Passion . Artistry . Solutions
Downey Design is a zealous group of experienced web design and development professionals.
Our History & Vision
Downey Design was founded in 2014, When John left his day job in Graphic Design to pursue his passion, making beautiful and functional websites utilizing the latest UI techniques and technology. We believe that our work makes life a little more pleasant for people as we make the Internet a more beautiful and usable place, one site at a time.
Downey Design is a small but mighty agency, and we also have many skilled friends and partners in the industry. We are able to unite a team of specialists to cover nearly any sized project.
Our Design Philosophy
Your content is the reason your site exists
The whole task of Web design is getting the users of your site to the content they need as efficiently and pleasantly as possible. As such one of our core philosophies is usability, or “user-friendliness.”
With “User-friendliness” constantly in mind, we employ the following principles to every site we develop:
Keep it Simple Stupid
This is the sum and goal of usability-focused design. Our work is to minimize work for the user, to minimize thought, to seek to make every aspect of the site as immediately evident as possible. This is accomplished primarily through excellent information architecture, minimalistic graphic design, and a deep understanding of the relevant industry standards, and research of your site’s core user base. This principle is the starting point for all other design principles we follow.
“Good design is as little design as possible” ~ Dieter Rams
Less is better – because it concentrates on the essential aspects, and the design is not burdened with non-essentials.
All of our websites strive to follow this design principle by making the design as subtle as possible, but still effective and easy to use.
It would be foolhardy to disregard all current web design standards and trends. Having a generation of web history to build on, many elements of web design have become standard and need to be followed for maximum usability on your website.
That being said there are also many trends that are copied ad infinitum without stopping to consider the effect on the usability of the site, we try to avoid these trends whenever possible, thus giving your site a design that won’t be obsolete the day after it’s launched.
Every user of your site should have full and unhindered access to every function of your site, regardless of what device, platform, or the technology they are using to browse it. We make sure every site we design is compatible and accessible on all devices, all browsers, and all platforms.
Form serves function
“Do not make something unless it is both made necessary and useful, but if it is both necessary and useful, do not hesitate to make it beautiful.”~Shaker Proverb
This is the final principle of purpose, but an important one, and an important aspect of the artistry we build into all of our websites. In line with the above principles, we should also seek to make sites beautiful for our audience. These principles all lead us to focus on typography and relevant photography and videography as our primary design elements.
Some feedback from some happy clients, for your consideration.