It has long been said that the best place to hide a dead body is on page 2 of Google search results. While I don’t know about the dead bodies, I do know that when it comes to search results I always click on the first or second search result that isn’t a paid spot. In fact, in a highly unscientific poll I conducted around the office most people agreed that they never click on the paid search result even if the paid search result is immediately followed by the organic search result most people I talked to would click on the organic search result 99% of the time.
The sweet spot for SEO success is to be listed as number 1 or 2 in organic results. These 10 actionable tips should help you accomplish just that. Now on with the list…
Things To Focus On
SEO Friendly Website Architecture
Use all-new markup that is available to make your listings in the search result stand out, like relauthor, schema.org and so on.
Use Descriptive Titles
Use titles that consider branding and sharability. When a user sees your title it should be something that sounds interesting to that person, that they want to read. Not something they click on because it has the same keyword that they searched for.
Use a CTA
Use a call-to-action in your meta-description with practically no focus on keywords. just as with the title the meta-description should compel the user to read.
Write for People, not Robots
This should be a no-brainer, but there are still plenty of “experts” out there who will tell you to write for the search engines crawlers. I would always advise against this, while you can write with the search engine in mind, remember the person who conducted the search is trying to solve a real problem.
Consider UI & UX
Consider UI, UX, and Accessibility as primary aspects of your website design.
The Need for Speed
Do everything you can to lower your page speed and load time.
Use social badges so users can share your website or blog post easily on social media.
Update, Update, Update
Try to regularly update your blog content with information that is timely and relevant. For example, a blog post about how to best use myspace for your business isn’t going to be relevant to anybody…except maybe Tom.
Make sure you have a real address, phone number, and featured badges which let your reader know you are a legitimate business.
As much as possible incorporate real testimonials, real case studies and real customers experiences into your website. This will help turn browsers into buyers and eventually help decrease the bounce rate.